Privacy Notice
Last updated: November 5, 2026
This notice explains what Ridge Senior Living LLC (“The Ridge,” “we,” “us”) collects when you use theridgeseniorliving.com, why we collect it, who we share it with, and the choices you have. It covers our website. It does not cover the health or resident records of people living in our communities, which are handled separately under the agreements and notices you receive as a resident or family member.
Information We Collect
Information you give us. When you fill in a form — a request for information, an event registration, our Cost Calculator, or a care-assessment questionnaire — we collect what you enter. That is typically your name, email address, phone number, the community you’re interested in, and any details you choose to include about the care you or your family member are looking for.
Some of those answers relate to health or care needs. We treat that information as sensitive. We use it only to respond to you and to help you find the right community. We do not use it, and do not permit others to use it, to target advertising to you.
Information collected automatically. When you visit the site, we and the providers listed below may collect your IP address, device and browser type, the pages you view, how long you stay, what you click, and the site or advertisement that brought you here. This is done through cookies and similar technologies.
Session recording. Parts of this site use a tool that records how visitors move through pages — clicks, scrolling and mouse movement — so we can find and fix usability problems. These recordings are not used to identify you individually. Where the law requires your permission first, this tool does not run until you allow it through our cookie banner; elsewhere you can turn it off at any time through “Your Privacy Choices” in the footer.
How We Use It
- To respond to your enquiries and provide the information you request
- To arrange tours, events and follow-up conversations
- To operate, secure and improve the website
- To measure which marketing brings people to us, and to show our advertising on other sites
- To meet our legal and regulatory obligations
Who We Share It With
We work with providers who process information on our behalf. Today those are:
- Google — website analytics and advertising
- Meta (Facebook) — advertising
- Microsoft — advertising and session recording
- The Trade Desk — advertising
- HubSpot and Welcome Home — our marketing and enquiry-management systems
- Roobrik — the care-assessment tool used on parts of our site
- TalkFurther — tour scheduling
- Lucky Orange — website usability and session recording
- Zapier — connecting our website forms to our enquiry-management system
Some pages on our site also include content from other companies, such as videos from TikTok. When you open one of those pages, your browser connects to that company, which can collect information about your visit under its own privacy policy.
We also share information where the law requires it, and with professional advisors in the course of running our business.
Advertising and your information. We use advertising and analytics cookies that pass identifiers to Google, Meta, Microsoft and The Trade Desk so we can reach people who may be interested in our communities. Under California law and several other state laws, that counts as “selling” or “sharing” personal information — even though we receive no money for it. You can stop it at any time using “Your Privacy Choices” in the footer of every page.
We do not sell information you provide about health or care needs, and we do not sell or share the personal information of anyone we know to be under 16.
Cookies and Your Choices
Depending on where you are, our cookie banner either asks for your permission before we use anything that isn’t strictly necessary to make the site work, or lets you opt out of the sale and sharing of your information. You can change your mind at any time through “Your Privacy Choices” in the footer.
We honor Global Privacy Control. If your browser or extension sends a GPC signal, we treat it as a request to opt out of sale and sharing, automatically, wherever you are.
“Your Privacy Choices” lists every service we use on this site, the company behind it, what it is used for, and the cookies it sets.
Your Rights
Depending on where you live, you may have the right to:
- Know what personal information we hold about you and where it came from
- Get a copy of it
- Correct it if it’s wrong
- Delete it
- Opt out of sale, sharing, and targeted advertising
- Limit how we use sensitive information
We extend these rights to residents of states whose laws provide them. We will not treat you differently — in service, pricing, or anything else — for exercising them.
To make a request, email privacy@theridgeseniorliving.com or call (801) 261-3153. We will confirm receipt and respond within the time the applicable law allows, generally 45 days. We may need to verify your identity first, and we’ll only ask for what’s needed to do that. An authorized agent may make a request for you with written permission.
If we decline a request, we will tell you why, and you may ask us to reconsider by replying to our response.
How Long We Keep It
We keep enquiry and form information for as long as needed for our business purposes, or until you ask us to delete it. Analytics and advertising data is kept for the retention period set in each provider’s platform. We keep information longer only where the law requires it.
Security
We use administrative, technical and physical safeguards to protect the information we hold, including encryption in transit and access controls limiting who can see enquiry data. No website or transmission over the internet can be guaranteed completely secure, and we cannot promise absolute security.
Children
This website is intended for adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, contact us and we will delete it.
Marketing Email and Calls
Every marketing email we send has an unsubscribe link. You can also email privacy@theridgeseniorliving.com or call (801) 261-3153 to be removed from our marketing lists. This does not affect messages we need to send you about an existing relationship with one of our communities.
Other Sites
Our site links to and embeds content from other services, including video players such as TikTok and third-party tools. Their privacy practices are their own, and we’d encourage you to read them.
Changes
If we change this notice we will update the date at the top. Material changes will be announced on the website before they take effect.
Contact
Ridge Senior Living LLC
141 E. 5600 S., Suite 108, Murray, UT 84107
privacy@theridgeseniorliving.com
(801) 261-3153
